Today, in this digital era, new strategies, innovations, and platforms are evolving every moment, enabling consumers to engage with their favorite brands on channels that never existed a decade ago. A long time back, Charles Darwin said – Species that adapt survive. The same holds true, even in this day [...]
Facebook, in May 2015, unveiled its new in-app-publishing platform- Instant Articles. Almost a month later, Apple revealed its cutting-edge news-aggregation platform – Apple News – which will now replace Apple’s old Newsstand app in iOS 9. Just when the industry was awaiting a response from Google, the tech giant announced [...]
Keeping in mind the exponential growth in the use of mobile devices in recent times, global brands are scurrying to integrate responsive designs to their business websites in order to give users smooth browsing experiences across all platforms. But, what exactly is a responsive website design? How does it feel [...]
In today’s world, having a dominant online presence is vital to your business success, and there’s no better way to accomplish that other than implementing search engine optimization techniques that magnify your website’s online visibility. There’s no dearth of SEO strategies that boost search engine rankings, however, in this article, [...]
Despite the cloud of doubt hanging over social media’s direct influence on SEO, there is no way to deny that both SEO and social media are closely interwoven, sharing the same goal, which is attracting more traffic. Though it is true that search engines like Bing and Google don’t allow [...]
Amplifying the value of a website, and escalating its online presence, are two emerging concepts that are drawing a significant amount of attention from both businesses and digital marketers alike. There are, understandably, reasons for this growing popularity, as both these factors play a crucial role in augmenting the web [...]
