Today, in this digital era, new strategies, innovations, and platforms are evolving every moment, enabling consumers to engage with their favorite brands on channels that never existed a decade ago. A long time back, Charles Darwin said – Species that adapt survive. The same holds true, even in this day [...]
Despite the cloud of doubt hanging over social media’s direct influence on SEO, there is no way to deny that both SEO and social media are closely interwoven, sharing the same goal, which is attracting more traffic. Though it is true that search engines like Bing and Google don’t allow [...]
Amplifying the value of a website, and escalating its online presence, are two emerging concepts that are drawing a significant amount of attention from both businesses and digital marketers alike. There are, understandably, reasons for this growing popularity, as both these factors play a crucial role in augmenting the web [...]
Instagram, with over 800 million active users, has been a gift for the brands ever since its launch in 2010. At this moment, the internet-based photo-sharing application is probably the best place for enterprises to showcase their products and connect with potential consumers. However, the prime challenge for most brands [...]
