Amplifying the value of a website, and escalating its online presence, are two emerging concepts that are drawing a significant amount of attention from both businesses and digital marketers alike. There are, understandably, reasons for this growing popularity, as both these factors play a crucial role in augmenting the web branding, heightening the conversion rates, and in helping brands reach out to a greater number of audience.
There are various ways to magnify the value of a website, however, illustrated below are some of the killer tricks that leading digital marketers implement to hike up a website’s online appeal.
Here are some of the most trending digital marketing strategies that will help marketers to stay trendy this 2018
Digital marketing trends
SEM (Search Engine Marketing)
Search Engine Marketing, or SEM, is a powerful digital marketing tool that uses paid advertisements to put your brand on top of a search engine result page. We have all noticed these advertisements flashing on a search page, but internally, here’s how it works – Search services, such as Google, Bing, or Yahoo, accept bids from advertisers on specific keywords that users are likely to enter when they are searching for a certain information. The highest bidder secures the top spot, which naturally puts their advertisement right in front of a plethora of motivated buyers who have searched for that particular product or service. This, obviously, enhances the brand presence, and also increases the chance of sale conversions greatly.
SEO (Search Engine Optimization)
Search Engine Optimization is a content optimization technique that prompts search engines to display a content at the top of a result page when users search with a particular keyword. As opposed to Search Engine Marketing, which is a paid advertisement listing, Search Engine Optimization strategies take into account a variety of factors, such as coding, internal linking, content quality, and strategic use of relevant keywords, in order to organically improve a website’s search rankings without any extra cost.
PPC (Pay-Per-Click)
Pay-Per-Click is an online marketing practice that utilizes search engine advertising to trigger visitor clicks on a web link. These are sponsored advertisements marked with a yellow label that we often see on top of a search engine result page. This form of advertising is called Pay-Per-Click because advertisers pay a nominal fee to the search service provider whenever a visitor clicks on an advertisement. Pay-Per-Click, or PPC, is much popular among advertisers as it doesn’t involve a big investment, contrary to Search Engine Marketing, where a flat fee needs to be paid to the search engine for getting the advertisement displayed.
CRO (Conversion Rate Optimization)
Conversion Rate Optimization, or CRO, is an optimization process of landing pages, search advertisements, and the overall website design to boost up the conversion rates. The sole objective is to make the on-site experience so rich and engaging that visitors would feel tempted to perform a desired action, for instance, a purchase decision. However, to optimize the conversion rates, having a website that is intuitive and responsive, is extremely necessary.
By integrating the above-mentioned tools of the trade in your online marketing strategy, you can add ample of weightage to your website, as well as increase your website online presence dramatically.