Scale Up Your Business
Today, in this digital era, new strategies, innovations, and platforms are evolving every moment, enabling consumers to engage with their favorite brands on channels that never existed a decade ago. A long time back, Charles Darwin said – Species that adapt survive. The same holds true, even in this day and age, for the modernRead more about Stay Ahead of the Game With These Top-Notch Digital Marketing Trends[…]
Facebook, in May 2015, unveiled its new in-app-publishing platform- Instant Articles. Almost a month later, Apple revealed its cutting-edge news-aggregation platform – Apple News – which will now replace Apple’s old Newsstand app in iOS 9. Just when the industry was awaiting a response from Google, the tech giant announced its new web-based, open-source platformRead more about AMP is Turning Out to Be a Game-Changer[…]
Keeping in mind the exponential growth in the use of mobile devices in recent times, global brands are scurrying to integrate responsive designs to their business websites in order to give users smooth browsing experiences across all platforms. But, what exactly is a responsive website design? How does it feel and look like? To startRead more about Advantages of Responsive Website Design[…]
“How long does SEO take to produce results?” is perhaps the most common question asked by new clients entering the world of digital marketing. Well, there’s no short answer to this question, as the dynamics of SEO is basically influenced by a variety of factors. From website to content, keywords to budget, and marketing goals,Read more about How Long Does it Take to Get Results From SEO?[…]
We are all, more or less, aware of what SEO does, but what most of us can’t figure out is, why there are fewer success stories and more failures as far as extracting the right kind of mileage from SEO is concerned. There are a variety of reasons for SEO strategies to fail, however, theRead more about High-Quality Content Will Give Your SEO a Boost[…]
In today’s world, having a dominant online presence is vital to your business success, and there’s no better way to accomplish that other than implementing search engine optimization techniques that magnify your website’s online visibility. There’s no dearth of SEO strategies that boost search engine rankings, however, in this article, we will discuss one ofRead more about How to Improve Internal Linking for SEO[…]
Google has recently rolled out some changes to its iconic search results page, which is now available to all Google users. The innovative changes, a result of Google’s expanded experiment process, promises to enhance the experience of users and brands alike. Historically, Google’s search results, over the time, has been simplistic, with results showing inRead more about Recent Changes to the Google Results Page[…]
Despite the cloud of doubt hanging over social media’s direct influence on SEO, there is no way to deny that both SEO and social media are closely interwoven, sharing the same goal, which is attracting more traffic. Though it is true that search engines like Bing and Google don’t allow social media signals to directlyRead more about The Impact of Social Media on SEO[…]
Amplifying the value of a website, and escalating its online presence, are two emerging concepts that are drawing a significant amount of attention from both businesses and digital marketers alike. There are, understandably, reasons for this growing popularity, as both these factors play a crucial role in augmenting the web branding, heightening the conversion rates,Read more about Techniques to Improve the Value of a Website[…]
Instagram, with over 800 million active users, has been a gift for the brands ever since its launch in 2010. At this moment, the internet-based photo-sharing application is probably the best place for enterprises to showcase their products and connect with potential consumers. However, the prime challenge for most brands lies in strategizing an effectiveRead more about The Science Behind Converting Instagram Followers Into Lifetime Clientele[…]