Organic search algorithm

Recent Changes to the Google Results Page

Google has recently rolled out some changes to its iconic search results page, which is now available to all Google users. The innovative changes, a result of Google’s expanded experiment process, promises to enhance the experience of users and brands alike. Historically, Google’s search results, over the time, has been [...]

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Social media

The Impact of Social Media on SEO

Despite the cloud of doubt hanging over social media’s direct influence on SEO, there is no way to deny that both SEO and social media are closely interwoven, sharing the same goal, which is attracting more traffic. Though it is true that search engines like Bing and Google don’t allow [...]

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Recent trends

Techniques to Improve the Value of a Website

Amplifying the value of a website, and escalating its online presence, are two emerging concepts that are drawing a significant amount of attention from both businesses and digital marketers alike. There are, understandably, reasons for this growing popularity, as both these factors play a crucial role in augmenting the web [...]

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